Juan Valdez Coffee — Tolima Origin (454 g)

Smooth single-origin coffee with flavor notes of strawberry and blackberry. Grown in the cloud forests at the heart of Colombia, this gentle coffee carries the natural sweetness of the Tolima countryside.

Tolima’s coffee growers are authentic and down-to-earth, passionate about their musical culture, and they proudly cultivate their traditions—just as they cultivate their coffee.

History

Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.

2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.