Juan Valdez Coffee — Sierra Nevada Origin (454 g)

Intense coffee with hazelnut notes and a creamy chocolate finish. This is the highest coastal mountain range in the world—a unique place that includes rainforest, forest, and páramo—where coffee is grown under the shade of native trees.

More than 15,000 Indigenous people have embraced coffee growing as part of their identity, cultivating—through ritual traditions—a full-flavored coffee with a strong, intense character.

History

Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.

2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.