Juan Valdez Coffee — Quindío Origin (454 g)
Juan Valdez Coffee — Quindío Origin (454 g)
The department of Quindío lies on the Central Cordillera and is part of the Coffee Cultural Landscape. It’s characterized by hilly, mountainous terrain that supports plants like the Quindío wax palm—Colombia’s national tree—and a variety of native flora. The area’s varied elevations and temperatures create the ideal environment for cultivating a balanced single-origin coffee with flavor notes of white chocolate, caramel, and toasted nut, medium–low acidity, and a medium body.
History
Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.
2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.
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