Juan Valdez Coffee — Nariño Origin (454 g)
Juan Valdez Coffee — Nariño Origin (454 g)
Smooth single-origin coffee with flavor notes of lemon and panela (cane sugar). This mountainous region, carved by deep ravines, has a cool climate that makes coffee ripen more slowly and produce more sugars—resulting in an exquisitely smooth cup. It’s home to more than 34,000 coffee growers who carefully tend their farms to harvest a delicate, sweet coffee.
History
Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.
2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.
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