Juan Valdez Coffee — Finca (454 g)

The farms that produce this coffee apply social, economic, and environmental principles to ensure fair treatment of workers and responsible management of natural resources.

Our Finca Coffee is grown under sustainability standards, with a bold cup profile and flavor notes of lemongrass and kiwi that deliver an explosion of intense, refreshing flavors. If you’re looking for a strong, superior-quality whole-bean coffee, look no further—our Finca Coffee is the perfect choice. If you want to take home a bold coffee bean, choose our specialty coffee.

History

Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.

2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.