Al Sur — Huila Origin (250 g)
Al Sur — Huila Origin (250 g)
Within every bean lies the passion and dedication of generations of coffee-growing families, ensuring an unmatched flavor with fruity notes and perfectly balanced acidity. Grown between two majestic mountain ranges along the banks of the Magdalena River, it is renowned for its exceptional quality and unique character. On the fertile slopes of Huila, the coffee plants are nourished by pure waters and nutrient-rich soils, under the protective mantle of the Colombian Massif’s biodiversity. This care is reflected in the taste of our coffee: a truly unique sensory experience.
History
Procafecol S.A. was created with the aim of generating value-added businesses for coffee growers and its Juan Valdez® brand, which has four lines of business: Stores, Channel.
2002: We opened the first Juan Valdez store at El Dorado International Airport.
2005: We began international expansion with the opening of the first Juan Valdez store in Washington, D.C.
2007: We established the labor-inclusion program in partnership with the Best Buddies Colombia foundation.
2008: We continued global expansion with exports to Europe and Asia and opened stores in Chile and Ecuador.
2009: We reached 147 Juan Valdez stores and achieved an international presence in more than 2,340 supermarkets.
2012: We launched our “Amigos de Juan Valdez” loyalty program.
2013: We inaugurated the first experiential store in Bogotá.
2014: We opened store number 200 in Colombia.
2019: We launched a new corporate strategy.
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